Creating Content, Specifications

Here is the list of specifications, tips, and best practices you can refer to when creating content for customers.

PDF Templates

You can create content using different PDF templates. Before you create new content, make sure you select the appropriate template for your content.

For a promotional offer use one of the following: 

           -Generic Flyer

           -Single Departure Flyer

           -Detailed Tour Itinerary

            -Cruise with Itinerary

For communication purposes (news, events…) use:

             -What’s New

The promotional offers templates have more features than the “What’s New” posts, like price, price information, departure date, terms and conditions, and itinerary.
 

Post Title

Give your post a strong, engaging title, to capture your customer's attention.

There is a minimum of 8 characters for the title and no maximum of characters, but we strongly recommend keeping it simple as a very long title could break the final PDF format.
 

Cover Photo

Assign to your post a nice cover photo, it will show in the PDF as a top banner. Here are the specifications for better results:

• Preferable a .JPEG or .JPG file.
• A landscape orientation image.
• Minimum width of 1200px, we don't want to show a low-resolution image.
• Maximum weight of 1MB. Uploading a big image will increase the PDF file size and as a result more downloading time for your customer.

Summary(Optional)

You can add an introductory paragraph to your post but is not required.

Content

Use the Content Management System (CMS) to create or publish your content.

Here are some tips for better results:

• Do not use "Heading 1" as it’s is already assigned to the post’s main title. The content’s copy must be in smaller fonts.

• For subheads, better select "Heading 2", "Heading 3" or "Heading 4" depending on the header's importance. Keep them short, clear, and to the point.
   
• Do not add extra space, the PDF has specific formatting styles applied.

• Avoid using too many of the editor’s options (such as background colors, text colors, and different fonts). Please keep it simple and easy to read.
   
• Avoid long paragraphs with center alignment, they are very difficult to read.
   
• The number of characters recommended (including spaces) is from 1500 to 1900 characters.
   
• It is better to add images inside the "Photos & Videos" section for promotional content.
   
• Include relevant links.

Photos & Videos

Here, you should see your cover photo. You also have the option to upload more images, you can upload your own or use the gallery.

For PDFs, only photos will be visible, even though you have the option to upload a video.

Terms & Conditions

Add any specific information related to the offer, like prices, restrictions, and fees.